Did You Hear? Reebok Paid For Handstand Sessions Last Week All Across The U.S.
Did You Hear?
Reebok Paid For Your Personal Training Session Last Week
This initiative was part of Reebok's inspiring new 2017 campaign, 'HANDS', an evolution of Reebok's revolutionary 'Be More Human' platform.
'HANDS' is centered on the message that our physicality and movement not only leaves marks on our hands, and bodies, but also deep within us. These marks make us kinder, braver, closer and ultimately more human. The film shows people from all corners of humanity, from the close-up perspective of their hands, as they push the limits of their potential and tell the stories of their lives. See the video above for the moving message.
To symbolize the message at the heart of the film, we teamed up with Reebok and thousands of ReebokONE trainers to offer workouts in exchange for a simple handshake as a way to physically and socially connect humans to one another through fitness.
Through our app, Handstand, adults living in New York City, Los Angeles, Boston, Dallas, Washington, D.C., Philadelphia, San Francisco, Chicago, Seattle and Miami were able to book a free personal training session from Jan. 17 through 20 and participate in the workout during the month of January.
"We're tremendously excited to move into this next phase of Be More Human, a mantra that underpins everything we do,"Crucial to 'HANDS' is a recognition of the importance of human connection, of using the human body as a vehicle to communicate with one another and through which we strive to reach our potential. There could be no better expression of this than offering trainers from our ReebokONE Network to provide workouts in key cities, and only asking for a handshake in return. We look forward to seeing the impact this will have on people from all walks of life and across the country."
-Yan Martin, Vice President, Global Brand Communications at Reebok.
'HANDS' represents the continuation of Reebok's 'Be More Human campaign,' at the heart of which is the notion that physical effort is more than just an activity to improve the body. Hard work has the power to transform lives, by sharpening the mind, emboldening the spirit and liberating human potential. By pushing ourselves to the brink and testing our limitations, we become better partners, better leaders, better parents. Better humans.